PRODUCT CAMPAIGN

A product campaign is based on Rin detergent powder. Rin is one of the earliest detergent bars to be launched in India. It is a home care brand and is associated with FMCG sector. Rin aims at maximising their market share. In Campaign, my concept was to choose those professions whose uniform is white, require for them to maintain hygiene, cleanliness and whiteness as they wear it on daily basis and as a part of their profession. I choose Doctors, Chefs, Traffic police men, Pilots, Lawyers in the campaign with just use of minimal lines to show whiteness.

Tagline: Rin Jo De Apko Pehchan (it means: “It reflects the true identity”). I choose the tagline in native (Hindi) language because it is made for local people of the country.
Target Audience: Lower to upper Middle Class
USP : Deliver best in class whiteness through continuous innovation and product improvements

PRINT ADS

MOCKUP

SOCIAL MEDIA AD

GOOGLE AD

TRANSIT AD

BTL ADS